Technological developments, a burgeoning middle class in developing countries, and improved infrastructure and internet connectivity are just some of the factors which serve to provide a very stable foundation for the sector.
Meanwhile, the impact of social media and digital advertising is changing the rules of the game. Plus, consumers are driving demand for sustainability, inclusivity, and ethical practice. For e-commerce businesses that can act swiftly, engage audiences
through digital channels, and the leverage of tech to drive efficiency, the future looks very bright indeed.
Asendia sheds light on the state of the sector in our e-book on the e-commerce industry. Download a copy by clicking below.