With three separate countries and several languages spoken in Benelux, the key to success in this region is localisation. If you can meet the needs of Belgian, Dutch and Luxembourgish e-shoppers’ individual preferences, you’ll reap the benefits of a growing e-commerce market, a strategic location in the heart of EU commerce and millions of shoppers eager to buy cross-border.
Across Benelux, the most popular e-commerce purchases include fashion and leisure goods, travel, computers and other electronics, and health and beauty items. As many as 79% of Benelux’s 30 million residents shop online regularly, relying on credit and debit cards to make purchases - although Emoney is rapidly increasing in popularity.
While Dutch e-commerce businesses such as Bol.com and Coolblue are currently the largest online retailers in Benelux, shoppers in Benelux are sophisticated and prepared to shop around for the best deal - including at retailers in other countries, as they’re used to cross-border shopping and delivery.
In fact, looking for the best deals is one of the main reasons consumers in Belgium and the Netherlands shop online. Offering low-cost and high-speed delivery could make the difference between a consumer buying from you – or your competitors.
With such a wide choice of retailers, e-commerce businesses looking to grow in the region know that, to grab shoppers’ attention, they must offer a delivery solution that suits them, with the tracking and delivery options they prefer.
However you want to expand your e-commerce business to new destinations worldwide, Asendia is on hand to guide you with our expert local knowledge, experience in international e-commerce delivery and wide range of flexible solutions designed to cater for the needs of customers everywhere.
With e-PAQ, you can offer online shoppers in Benelux delivery services that are flexible on price, speed and tracking, depending on their personal preference. Whether they want affordable delivery on low-value goods or full tracking on an important item, e-PAQ can do it all.