We are delighted to partner with ESW who have surveyed more than 16,000 shoppers from 16 countries to find out.
The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.
This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.