Italy is one of the fastest-growing markets for e-commerce in Europe, and currently ranking as the 13th largest globally.
With an impressive annual growth rate of 10%, the country presents immense opportunities for online retailers. Italy also boasts the 4th largest population in Europe, after Germany, the United Kingdom, and France, further underscoring its potential as a lucrative market.
Why Italy is a Promising Market for Cross-Border e-commerce
Italian online shoppers are increasingly looking beyond their borders for their shopping needs. In fact, three-quarters of Italian online shoppers regularly purchase from overseas merchants, with China, Germany, and the UK being the top three origin markets. Cross-border spending continues to grow each year, making Italy a key target for international e-commerce businesses.
However, to successfully tap into this market, online retailers need to be mindful of language preferences. While Italian is the official language, English is becoming more popular among younger demographics. Providing content in Italian is essential to connect with a broader audience.
Understanding the Italian Shopper
Italian consumers are characterised as low-spending yet frequent online shoppers. They rank 7th in Europe in terms of the number of packages received, with 46% of regular e-shoppers making recurring purchases. This trend points to a preference for convenience and reliability when it comes to online shopping.
The most popular product categories among Italian online shoppers include:
- Fashion (clothing and shoes)
- Books, movies, music, and games
- Cosmetics and body care
- Bags and accessories
Delivery Preferences of Italian Consumers
According to surveys from Statista, home delivery with signature is the most popular delivery method for online purchases among Italian shoppers. This preference highlights the importance of providing a reliable and secure delivery experience for e-commerce success in Italy.
Introducing Asendia’s e-PAQ Select Solution for Italy
At Asendia, we understand the unique needs of Italian consumers and are committed to providing the best possible delivery experience. That’s why we are excited to introduce our new e-PAQ Select solution for Italy. This offering is designed to align perfectly with Italian shoppers' preferences, ensuring a seamless and satisfying delivery experience.
Key Benefits of e-PAQ Select for Italy:
- Home Delivery with Signature: Matches the most preferred delivery method by Italian shoppers, providing peace of mind and security.
- 100% Territory Coverage: We deliver to every corner of Italy, including Sicily, Sardinia, the Vatican, and San Marino.
- Best-in-Class Final Mile Carriers: We partner with top-tier local carriers to ensure the highest standards of service.
- Fully Optimised Process: Streamlined operations to provide a hassle-free experience for both merchants and customers.
Partner with Asendia for Success in Italy
By choosing Asendia’s e-PAQ Select, online retailers can gain a competitive edge in the Italian market. We are committed to helping our customers grow their businesses by offering tailored delivery solutions that meet the specific needs of Italian shoppers.
Ready to expand your e-commerce business in Italy? Partner with Asendia and take advantage of our expertise and comprehensive logistics solutions. Get in touch with us and find out more!
