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For over 40 years, Herbalife has been on a mission to improve nutritional habits around the world by promoting a healthy and active lifestyle. It does this through the sale of its high-quality, science-backed products, which include meal replacement shakes, protein shakes, vitamins and minerals which can be customised to meet an individual’s wellness goals alongside the support of a Herbalife independent distributor.
In 2004, Herbalife Italy was faced with a crucial logistical challenge: to find a partner that could manage its entire order processing process and a large warehouse space to ensure the efficient distribution of its products.
Asendia Italy responded promptly to this need, offering a tailor-made logistics solution. The order processing process has been carefully designed to ensure efficiency and precision at every stage.
Receipt of Products: Herbalife products are delivered directly to Asendia's warehouse.
Label preparation: Dedicated staff print the labels and documents necessary for order preparation.
Product control: Each product comes with a QR code engraved on the cap, containing crucial information such as the batch, expiration date, and any revisions to the material. This allows accurate tracking of products and immediate intervention in case of need.
Order Processing & Distribution: Asendia Italy manages the entire order preparation process, ensuring fast and reliable turnaround times. Once ready, the orders are entrusted to the chosen courier for delivery to the end customer.
Asendia Italy has introduced two semi-automated lines dedicated exclusively to the processing of Herbalife orders. A strategic step that has contributed significantly to operational success and customer satisfaction over the years. The implementation of dedicated lines was driven by the need to ensure efficient and precise order management, taking into account the specific needs of the nutritional sector and the wide assortment of products offered.
Below is a summary of the process divided into three macro phases:
The decision to implement two dedicated lines for Herbalife reflects Asendia Italy's commitment to providing tailored, high-quality logistics solutions for its customers.
Thanks to an in-depth understanding of Herbalife's needs and the continuous search for innovations, Asendia Italy has proven to be a strategic logistics partner, able to adapt over time to the evolution of the market.
© 2024 Asendia Management SAS
© 2024 Asendia Management SAS