Australian consumers’ trust in online shopping solutions makes the country a particularly appealing e-commerce market. 82% of Australian households made online purchases in 2022, the uptake of ‘Buy Now, Pay Later’ (BNPL) is higher than anywhere else in the world and there’s an increasingly wide adoption of PayPal. Australia’s biggest differentiator is its attitude to the environment. 74% of shoppers value biodegradable and eco-friendly packaging more than next-day delivery or same-day collection.
The country’s e-commerce infrastructure is closely integrated with the USA’s. With most of its population situated in southern cities close to the US border, it’s relatively easy to have a presence in both markets – with the right logistics partner. Reaching consumers in the Canada requires a smart strategy, as giants like Amazon, Walmart and Apple have dominated the region for years. But with a huge online audience who reward good service with loyalty, there’s serious potential for e-tailers.
French shoppers are spending more time online than any other European shoppers. Retailers, that can meet the expectations of French shoppers, can benefit from the market’s rapid growth. French e-commerce is expected to attain a value of €200bn by 2027, while the country’s focus on sustainability and the resale economy means circular fashion could be worth €14bn by 2030.
Thanks to its low customs duties, Switzerland has become a more attractive and competitive e-commerce destination. E-tailers have to remain updated on regular changes to import regulations and VAT rates in Switzerland. This necessitates staying abreast of Swiss legislation and ensuring systems are kept current. It also involves keeping Swiss customers informed of pricing adjustments and offering adequate returns solutions.
Consumers in the UK lead the world for online shopping, thanks to almost blanket internet access, a willingness to shop around for the best deals and a reliable postal network. Having left the European Union, the UK is exploring new markets; it’s due to join the Trans-Pacific Partnership to open free trade with Canada, Australia, Japan, Singapore and New Zealand.
Consumers in the US are well used to online shopping and have a great deal of trust in their delivery services. America’s mature delivery market and high levels of connectivity offer e-commerce brands a fantastic opportunity to capitalise on a huge demographic with high purchasing power. In the United States, imports are duty and tax free due to the generous de minimis of 800 USD.
You can also discover more in our partner reports with RetailX and Tamebay.
