GLOBAL VOICES
An International Expansion Guide for Beauty Brands
What are the opportunities for long-term success in global expansion for beauty brands?
How important are localisation and logistics in global beauty E-commerce expansion?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.
This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.
What does this free report include?
How much beauty shoppers plan to spend on online purchasesHow young shoppers are more likely to buy beauty products The top 5 countries for global beauty e-commerceWhat opportunities beauty brands have in global markets How ESW and Asendia can enable global growth for beauty brands
