What does it mean for a beauty brand to be sustainable?
What actions can brands take to meet customer demands and be environmentally responsible?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
The beauty industry is on a growth trajectory with legacy brands and newcomers alike seeing increased sales and growth in new markets. But along with that growth is a growing chorus of young shoppers demanding that brands embrace sustainability and environmental responsibility.
The following report is meant to serve as a valuable source of consumer insight that helps you make data-driven decisions that are good for the bottom line and the planet.
“66% of shoppers have significantly changed their shopping behaviour to lessen their environmental impact."
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© 2024 Asendia Management SAS
© 2024 Asendia Management SAS